Nautical fashion seems to be even bigger than normal this summer. So big in fact that friends and family have been commenting how pleased I must be. They know from experience how much I love nautical. They’ve seen those numerous breton t-shirts and sailboat prints in my wardrobe.
June’s advert of the month was selected by my husband to be, Richard. He had watched a couple of ING Direct’s series of new animated adverts and recommended them to me.
The quirky campaign, created by BMB, is designed to highlight the online bank’s commitment to speedy service. Fable style story-telling is used to illustrate the challenges people face when dealing with banks and ING’s commitment to a “decent way to do banking”.