Karen Toms

Posts with Month: May 2011

Chartered Institute of Marketing logo

A big Happy Centenary to my professional body, the Chartered Institute of Marketing.

On May 16th 1911, 12 individuals formed the institute in a meeting at the Inns of Court Hotel in London. Originally known as the Sales Managers Association, the initial goal was to improve sales techniques and set the role of sales on a more professional footing.

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Mum and I are going to see my dressmaker on Saturday morning for the first fitting of my toile.

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Peppersmith chewing gum

I am a fan of quirky, passionate brands and this month’s brand of the month, Peppersmith completely fits the bill.

Based just down the road from where I live in Putney, Peppersmith is a natural confectionery company that is blazing it’s own trail.

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Get more from YouTube

youtube-channel-logo

Having attended a recent workshop on YouTube, I wanted to share some of the things I learnt with you.

Background
YouTube was purchased by Google in 2006. Google had already identified YouTube’s massive growth potential and the opportunity to create and maintain the massive amount of content in YouTube. Read more ›

Get more from YouTube

Alexander McQueen Savage Beauty exhibition at the MET

How come when you’re low on funds, you always spot lots of fantastic things to buy but when you head out shopping with a pocket full of cash it’s always a struggle to find some to spend it on.

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Following the ambush marketing that occurred at the football World Cup last year, there is some interesting legislation in place to limit how organisations can capitalise on the London Olympics that I wanted to share with you.

Ambush marketing relates to when a company that hasn’t paid to be a sponsor of an event, gets free publicity by unofficially communicating their brand in places where spectators, cameras or reporters will see them.

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